Individual and cross media communication in converging media environments A review of research on the antecedents and effects of communication using various media in marketing contexts
نویسندگان
چکیده
THE ECONOMICS OF TELECOMMUNICATIONS This working paper is one of a series of papers and reports on telecommunication economics published by the Institute for Research in Economics and Business Administration (SNF) as a part of its telecommunication economics program. The main focus of the research program is to study the deregulation process of the telecommunication industry, and the economic and organizational consequences of changes in markets, technology and regulation. Being started in 1992, the program is now in its fourth period ending in 2005/2006. The program is financed by Telenor AS.
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